"Booking.com is a travel metasearch engine for lodging appointments. It is owned as well as run by as well as is the primary income source of United States-based Booking Holdings as well as is headquartered in Amsterdam.
The website has over 28 million listings. The site is offered in 43 languages.
Booking.com and also its sister firms were the leading spender in the travel & tourism group for Google Adwords in 2016, spending $3.5 billion in PPC, Pay-per-click.

In January 2013, Booking.com's initial brand campaign, 'Booking.yeah', was released online, aired on tv terminals as well as in theater and also on TELEVISION networks, for the U.S. market with ad agency Wieden + Kennedy Amsterdam. In September 2013, Australia came to be the 2nd market to check out the campaign. In January 2014, the company introduced an advertising campaign in Canada, in February 2014 the firm released a marketing campaign in the U.K. and also in July 2014, the company launched a marketing campaign in Germany."