"Speedo International Ltd. is an Australian representative of swimsuit and swim-related accessories based in Nottingham, England. They have origins in Australia however are no more manufactured in Australia. Founded in Sydney, Australia, in 1914 by Alexander MacRae, a British emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand name can be found on items varying from swimsuits and goggles to watches. The Speedo brand was formerly produced for as well as marketed in North America as Speedo USA by PVH under a special continuous permit, that obtained prior licensee Warnaco Group in 2013. Since January 2020, the Pentland Group acquired back the legal rights from PVH for $170 million in cash money based on governing authorization.

According to its Australian roots, Speedo uses a boomerang as their sign. As a result of their success in the swimsuit industry, words "" Speedo"" has actually come to be identified with competing swimsuit. "