"Chanel S.A. is a French privately held firm had by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was a very early organisation companion of the couturière Coco Chanel. Chanel is a deluxe business that focuses on haute couture as well as ready-made clothing, deluxe products, and devices. [3] In her young people, Gabrielle Chanel obtained the nickname Coco from her time as a chanteuse. As a stylist, Coco Chanel accommodated females's taste for elegance in outfit, with shirts and suits, pants and gowns, and jewelry (gems and bijouterie) of basic design, that replaced the opulent, over-designed, as well as constrictive clothing and also accessories of 19th-century fashion. The Chanel item brand names have been objectified by man as well as female style designs, idols as well as starlets, including Inès de La Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Jackie Kennedy, Anna Mouglalis, Audrey Tautou, Keira Knightley, Kristen Stewart, Pharrell Williams, Cara Delevingne, and also Marilyn Monroe.

Chanel is well known for the fragrance No. 5 de Chanel and also Chanel Suit. Chanel's use of jersey textile produced garments that were comfortable and also budget friendly. Chanel transformed fashion-- haute couture (haute couture) and also daily style (prêt-à-porter)-- by replacing structured-silhouettes, based upon the corset and also the bodice, with garments that were practical as well as at the same time complementary to the lady's figure.

In the 1920s, the simple-line styles of Chanel couture made prominent the "" flat-chested"" fashions that were the reverse of the hourglass-figure achieved by the fashions of the late 19th century-- the Belle Époque of France (ca. 1890-- 1914), as well as the British Edwardian era (ca. 1901-- 1919). Chanel utilized colors generally related to masculinity in Europe, such as grey and also navy blue, to signify womanly boldness of personality. The clothes of the House of Chanel included quilted material as well as natural leather trimmings; the quilted building and construction strengthens the material, the design, and also the surface, producing a garment that keeps its kind as well as feature while being used. An example of such haute couture strategies is the woolen Chanel match-- a knee-length skirt and a cardigan-style coat, cut as well as enhanced with black needlework and also gold-coloured switches. The corresponding accessories were two-tone pump shoes and also jewelry, generally a locket of pearls, and also a leather handbag."