Best Western
Business Menu Book - Best Western
"Finest Western International, Inc. owns the very best Western Hotels & Resorts brand, which it certifies to over 4,500 resorts worldwide. [2] The franchise, with its corporate headquarters in Phoenix az, Arizona, [3] consists of greater than 2,000 resorts in North America. [4] The brand was founded by M.K. Guertin in 1946. Since May 2019, David Kong is the head of state and Chief Executive Officer of Best Western as well as Dorothy Dowling is the chief advertising police officer.
In 1964, Canadian hotel owners joined the system. Best Western then increased to Mexico, Australia, and New Zealand in 1976.
In 2002, Finest Western International introduced Ideal Western Premier in Europe and also Asia. (The other hotels in the chain were referred to as Finest Western.) In 2011, the chain's branding system-wide altered to a three-tiered system: Finest Western, Ideal Western Plus, as well as Finest Western Premier."
In 1964, Canadian hotel owners joined the system. Best Western then increased to Mexico, Australia, and New Zealand in 1976.
In 2002, Finest Western International introduced Ideal Western Premier in Europe and also Asia. (The other hotels in the chain were referred to as Finest Western.) In 2011, the chain's branding system-wide altered to a three-tiered system: Finest Western, Ideal Western Plus, as well as Finest Western Premier."
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