Fenty Elegance (stylised as FEИTY ELEGANCE) is a cosmetics brand name introduced in September 2017 by vocalist Rihanna. The brand is preferred for its broad inclusivity throughout complexion and also gender, especially its Pro Filt'R foundation.The initial foundation launch included 40 shades, given that broadened to 50. The incorporation of Fenty Beauty concealer includes 50 shades providing a wide array to all skin kinds. The intent behind having numerous tones to provide is to differentiate from various other make-up firms that do not cater to a broad market. Fenty Elegance was named one of Time publication's best creations of 2017.